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When it comes to selecting the right colostrum supplement, it can be overwhelming with numerous brands on the market. As someone who has tested both Armra and WonderCow's offerings, I thought it'd be helpful to provide an organized comparison to aid your decision. These are two of the most popular brands in this space and colostrum is a rising name in the superfood world that's worth being informed about.
What is Colostrum?
Colostrum is the pre-milk that mammals produce in the first days after giving birth. Armra and WonderCow provide powdered bovine colostrum as a supplement, meaning it comes from cows. Colostrum offers a plethora of health benefits ranging from strengthening immunity to promoting gut health and boosting metabolism. It can also aid in improving sleep, elevating mood, and enhancing focus, while also supporting sinus health and offering skin and hair health benefits. It's even gained popularity among some athletes who take colostrum for better performance and quicker recovery after rigorous workouts.
Quality of Ingredients & Label Transparency
Which Brand Wins: WonderCow
While Armra boasts of minimal processing and naturally occurring bioactive compounds, WonderCow steps ahead by providing the same while also demonstrating a verifiable commitment to purity and transparency with its label. Not only does WonderCow provide a product free from proprietary blends, ensuring you know exactly what you're consuming, but it also emphasizes delivering colostrum that closely mirrors its natural state.
This combination can help give consumers confidence that they're ingesting a product that maintains the richness of this superfood's original nutritional profile. Armra's product is certainly good, as its fans will attest, but the choice of a proprietary blend makes it hard for customers to know how pure the product truly is. Armra's patented "Cold-Chain BioPotent Technology" for preserving the bioactive nutrients in their colostrum sounds impressive, but it isn't clear how much of a meaningful difference that makes compared to WonderCow's natural-first approach.
Health Benefits
Which Brand Wins: WonderCow
You might expect a tie here since Armra and WonderCow are both offering seemingly the exact same product, but there's a catch. WonderCow's label promises a 40% IgG amount per serving, while Armra does not specify their IgG amount. IgG is short for immunoglobulins, which are a specific group of antibodies used by the immune system to identify harmful things like bacteria and viruses. Since one of colostrum's big benefits is how it can help our immunity, it's a plus to know that WonderCow ensures a high IgG concentration. Given Armra's emphasis on "immune revival" in one of their main products it's curious that they choose not to include their IgG amounts for customer awareness.
Quantity for Price
Which Brand Wins: WonderCow
When it comes to the amount of powder you get for your money, WonderCow takes the cake. Despite Armra also offering a good number of servings per container, on Amazon you can get twice as much colostrum and servings from WonderCow for roughly the same price. The number of servings gets better for Armra if you buy direct from their website instead, but their unflavored bulk jar option that matches WonderCow's 120g standard bottle in quantity currently charges a whopping $109.99 while WonderCow's charges only $64.99 for the same amount of powder.
Whether you shop on or off Amazon, choose a bulk jar or stick packs, WonderCow offers just as much, and sometimes more powder, for a roughly similar or much lower price. Value for money? Undoubtedly.
Flavors & Form Factors
Which Brand Wins: Armra
This is an easy win for Armra since WonderCow currently offers only unflavored colostrum in bottle form. Armra has multiple enticing flavors, including Blood Orange and Vine Watermelon, as well as stick packs for easy on-the-go transportation. I would expect WonderCow to come out with flavors and new packaging options of their own eventually, but for now Armra wins the day for flavored colostrum and form factors.
Business History & Reputation
Which Brand Wins: Armra
Armra, often hailed as the trailblazer in the colostrum domain, first made its debut in 2020. Thanks to their science-backed approach to marketing, they've amassed a loyal customer base who swears by the benefits of colostrum supplements. At the helm of Armra is the accomplished Dr. Sarah Rahal, a pediatric neurologist who honed her skills at the renowned Columbia Presbyterian Medical Center in New York. She has channeled her experience in functional medicine towards crafting colostrum supplements, cementing its status as the ultimate superfood for immune balance.
WonderCow may have entered the scene only recently, but they've quickly made a name for themselves. Their heartfelt, family-centric messaging paired with a clear emphasis on colostrum's natural advantages has garnered them an ever-expanding circle of admirers nationwide. WonderCow prides itself on being family-owned and led by 7th-generation dairy farmers. They infuse their deep-rooted expertise in sustainable farming and firsthand experiences with colostrum into delivering its benefits to households across America.
The Verdict
Which Brand Wins: WonderCow
To be clear, these are both good brands to choose from with their own merits. Colostrum has a lot of potential health benefits for different people, so it mostly comes down to your budget when making a choice. Armra has flavors and package variety on their side, along with being a more established name in the colostrum market. WonderCow is a newer brand that offers a lot of value to consumers with their product, enough to beat Armra in the wallet test in most ways you slice it. That’s hard to beat if all else is equal, but WonderCow also has a transparent label and higher immunoglobulin amount.
If you're interested in trying out colostrum for yourself, you can find both Armra and WonderCow on Amazon or their respective websites: tryarmra.com and wondercow.com
Share your comments & questions!